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Products | Wella
IT STARTED WITH THE PASSION OF ONE HAIRDRESSER...
The Wella Professionals story began in 1880 with Franz Ströher, a young German hairdresser with an entrepreneurial spirit and a deep love of hairdressing.For over 125 years, Wella has evolved and flourished, working in close partnership with salons and hairdressers. It revolutionized the perming industry with 'Wella Junior' - the world's first portable permer. It had major product innovations including Koleston Perfect - first ever cream color, New Wave WetGel and High Hair-at-home products that helped achieve the strong looks that defined the 80s, and Inspire – an industry breakthrough in personalised hair color, to name a few.
In fact, throughout our history, wella has continuously striven to lead the way in every part of the hairdressing industry.
What started out as one hairdresser's passionate dream now touches
over 4 million salon professionals – and countless
more of their clients across the globe.
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